Shell India targets to double its lubricants market share in India

Shell India eyeing 13% share in lubricant market


10 Sep 2010 PETROLEUM BAZAAR

KOLKATA: Shell India Markets Pvt Ltd is eyeing around 13 percent market share in the Indian lubricant market from the present 6-7 percent, a top official said here on Thursday.



Shell India Markets Pvt Ltd is 100 percent subsidiary of global oil major Shell. Shell makes and sells more than 3,000 different lubricants.



"We have targeted to double our market share and for this we need to increase supplies through various option, either by adding capacity to our Taloja plant or by sourcing supplies from our plants in neighbouring countries," Donald Anderson, Country Head, Lubricants, Shell India Markets, said.



The Indian lubricant market is estimated to be around 1.7 billion litres, which is growing at 5 percent annually.



Shell is eyeing opportunities in industrial usage of lubricants, particularly in steel, power, mining and construction, where products could be developed specifically for customers apart from the automobile market.



At present, the company supplies lubricants to companies like Maruti Suzuki, Hyundai, Mahindra & Mahindra, Tata Motors and Ford and is eyeing businesses from Jaguar Land Rover and Ssangyong. Courtesy:ET






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